Ad Nauseam: Spider-man Magazine #8

Are you really here right now? You of all people? What are you doing here? 

It’s been 20 months since the last installment of Ad Nauseam! 

Can’t you see it’s over?! Its done. 

JUST WHEN YOU THOUGHT IT WAS SAFE. TO FEEL RELIEF…in classic comic book fashion…IT RETURNS

Once again, it’s that special time where we crack open ancient remnants of “entertainment” from yesteryear and inspect the various capitalistic poisons found in between the stories of our favorite fabled heroes. Tooth rotting cereals? Archaic video games? Forgotten candy contests? BEHOLD: Welcome to another thrilling addition of Ad Nauseam! Why am I still doing this? I honestly couldn’t tell you! Excelsior! 

Tonight, we’re crawling inside Spider-man Magazine #8 released in December of 1994

Spider-man Magazine is an interesting little time capsule of the Wall Crawler’s storied history as it was published as a “companion” to the Spider-man Animated Series airing in November of 1994. The magazine ran for 19 issues (March 1994-March 1997) and was an amalgamation of everything that would appeal to a 6-11 year old of the 1990s: part comic book, part Zoobook, part Highlights complete with free trading cards and neat contests. It even featured the freakin’ X-Men.  

I found this particular issue tucked in between some “gaming” magazines at a used bookstore. Despite being a Spider-fan, I had no previous knowledge of this magazine but I’ll be darned if it didn’t still look as appealing as it did on the newsstand 30 years ago. This short lived magazine isn’t too difficult to find and doesn’t go for much. Unless you want the final 6 issues (which were only available through home delivery). Thumbing through Issue 5, I saw potential as its advertisements and layout stirred some personal recollections. It passed the “vibes” check as the kids say. 

Let’s channel December 1994. So turn off Garfield’s Christmas, put down that god-awful Tiger electronics handheld “game” Grandma bought you, chillax, and let’s swing into the advertised offerings of Spider-man Magazine #8. 

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Gargoyles 

Imagine turning the page and coming face-to-face with this ad. I may not have had money in 1994 but take all my pogs including my ninja star slammer and just feed me whatever this is. An absolutely chilling and beautiful illustration in its own right; I’ll do whatever “Gargoyles” tells me to do. Coming October 24th? You got it. I’ve marked it on my school planner. I’ll even pretend to be sick and take the day off. 

Of course this is for the debut of Gargoyles the animated series. 

You remember Gargoyles. You friggin’ do. Most adults of a certain age remember Gargoyles. Can you recall specifics? Maybe not. But the fact that this show was on air for a little over two years and it’s still something many recall decades later has to mean something, right? 

I’ll tell you what it means: It means Gargoyles was pretty badass. Do you see the advertisement up there? 

Gargoyles was essentially Disney’s answer to Batman The Animated Series. Dark, brooding, mature, and meticulous; it was a cartoon made as much for kids as it was for adults. Heck, it wasn’t a “cartoon”…it was an “animated series”. It was masterly animated, pushed the boundaries of episodic animated writing, and was able to be “mature” all while maintaining a rating for children and adults alike. The intro to the show alone makes me able to do, like, 100 pushups.  

While the show had a short run, it still spawned a comic book, toyline, and Sega Genesis game. Many in the animation industry have claimed Gargoyles as an inspiration and it even had its own convention that ran from 1997-2009. It was called The Gathering of The Gargoyles and the website is still live. If I was scheduled to work at a convention center during The Gathering of The Gargoyles I would probably bring a Pepsi bottle of holy water and keep a crossbow in my trunk. 

There have been talks of a live action movie and “reboot” for years now, but I always find Gargoyles pretty special as it’s been untouched since its original purpose. It ruled the night for a couple years. The sun rose on their time and they returned to stone. They never overstayed their welcome. And they’ll be remembered fondly. And in today’s reboot/remake/recast culture, I think that’s pretty admirable. 

Power Rangers Power Pak

I’m always going to be open with you: This advertisement is the reason I purchased this issue. I mean, there’s some cool stuff advertised here but this? This is the nostalgic g-spot. For a mere $6.99 ($1.95 S+H) you could become the baddest kid on the playground. As you’ll realize with the following ads, The Power Rangers were peak popularity and merchandise gold by late 1994.  The Teenage Mutant Ninja Turtles craze faded and the Power Rangers took the preverbal power ball and morphed with it. Personally, at the time I was completely dedicated to all things MMPR. You recall that famous scene from Scarface where Tony Montana is sitting in his mansion surrounded by piles of cocaine and henchmen? I was like that, except in a midwest trailer park with Power Ranger junk and Mondo. Almost the same. Basically

The Power Pak consists of a small unconventional plastic “canteen”, a “just come out and admit its a” rape whistle, knockoff lightsaber consisting of the least popular colors, plastic telescope that a Power Ranger couldn’t use if they tried, and an identification badge if the rape whistle doesn’t work. Sure, it’s just a bunch of marked up dollar store toys, but that’s the shameless beauty of trends. This stuff sits on the shelf of the strip mall dollar store yet slap a Power Rangers decal on it and you’re sending away for it like a mighty morphin’ sucker

An ad like this is why I’ve been writing these articles for over 8 years. Wow that’s a bit humiliating when it’s written out. Throw in a pair of plastic electro-binoculars, a list of demented far-left opinions, and mark the price up 800% and you can call it a “Luke Skywalker” Power Pak.

Cap’n Crunch MMPR WristGame 

Hey guess what? No time for guessing it’s 1994 and the Mighty Morphin Power Rangers are inescapable. The masses have kicked those pesky Ninja Turtles to the curb and have found new (non-turtle) color-coded teenagers with attitude. And Captain Crunch is docking his ship to the Mighty Morphin’ Money train. 

There is so much going on in this illustration. I love it. It looks like a flyer for an underground punk show plastered on a telephone pole outside a dive bar. We’re assaulted with the Power Rangers “Computer Wrist Game” but also watch VR Troopers from Saban Entertainment and, oh by the way, eat Captain Crunch cereal too. Sugary Technicolor Capitalist Vomit that I would get tattooed on my damn gosh back!

Even 3 decades later, I’m still intrigued. There was a boy in my class that had a Mario Bros. game watch that I thought was pure illegal magic. This kid can play Mario? On his WRIST? AND HE CAN PLAY IT WHENEVER HE WANTS?! The idea of just firing up your favorite NES game during school secretly on your watch was fantasy to me…because of course it was. It was one of those crappy little LCD games that are essentially bedazzled smoke detectors. Barely resembling the title it claims to be that made you want it in the first place. And the “Power Rangers Computer Wrist Game” was no different. And I don’t even think it even tells you the (morphin’) time. An example of the idea being better than the execution. Yet, I have to admit, it looks radical. Take your $8.95, Crunch. Because wearing this unassuming colorful robot the size of a can of soda on my wrist will make me the talk-of-the-town (and also the biggest dork on the playground). 

Nabisco Marvel SuperSnack Tins

Reward children for eating cookies. What can go wrong? 

Clip those proofs-of-purchase off that Chips Ahoy or Oreo package and send it away for a Spider-man, X-Men, Iron Man, or Fantastic Four SUPERSNACK tin. I’ve actually used the Spider-man tin to collect my spare change for close to a decade without knowing where it came from. The mysterious magic of Ad Nauseam at play, folks! 

As a child, do you have a favorite memory of a Christmas or Birthday gift you received? You probably do. But what about promotional mailaway items? Okay, maybe not. Personally, I always thought these were the most rewarding “gifts” as a kid. Cutting out and collecting proofs of purchases, finding a stamp and envelope, gathering change for shipping. Finally, riding your bike to the mailbox and dropping that bad boy inside. You felt like you were “earning” something! And then the waiting game began. Remember, most of these things took 8-12 weeks for delivery. And, in kid time, that’s 3-6 years. So you completely forgot about it. 

You come home from a monotonous day of school and you’re told there’s a package for you. Strange. There’s, like, never mail for you…you’re a child. Then you feverishly pull apart the packaging, the memories of what the heck is in your hands warmly floods back, and the serotonin goes into overdrive. Behold! Your long awaited treasure turns your mundane day into an exciting one! 

I’ve had many Christmases and Birthdays with gifts that accompanied them. And I am grateful. Yet I can’t recall most of what I received in those days. Yet I can name the 5 mailaway promotions I took part in. Interestingly, If I received a Star Wars stamp set, Superman poster, or Indiana Jones flashlight as Christmas gifts I probably wouldn’t remember them. But because I “worked” for those particular things in question…at an age where money and responsibilities aren’t vast…I remember them 25+ years later and appreciate those objects a little more. Perhaps the lesson being earning things can feel more rewarding even leading to pride? Imagine that. Who says these articles have no redeeming qualities?  

Here’s the commercial for the Marvel SuperSnack Tins

X-Men Pogs At Target

Spider-man may have been on his way to Marvel’s quintessential superhero animated glory, but he wasn’t the first there…as the X-Men reigned supreme at this time. So much so that Spidey shared this very magazine with the X-Men. X-Men already had some pretty awesome promotions but this one in question being arguably the most overlooked: exclusive “caps” with your Target Kids Mutant Meal. “Caps” being a term for unofficial Pogs. It’s difficult to get any more 90’s than receiving X-Men “pogs” from a department store cafeteria. Maybe if Steve Urkel handed them to you I guess. 

I’ve been to a couple Targets that still have traces of a cafeteria (referred to as “Food Avenue” in this ad) though not as robust as they were 30 years ago. The point being these department stores were a place to spend the day; complete with daily sales and a place to get a hot meal. I spent an obnoxious amount of time in my local K-Mart as a kid complete with getting food at the “K-Cafe”. Pizza, burgers, sandwiches, popcorn, cotton candy, and Icees adorned the menu. I believe they even had breakfast options in the mornings. And frequenting K-Mart as often as I did, you couldn’t help but notice the “regulars”. The lonely single seniors with their paper and coffee. The downtrodden simply spending the day there. Teenagers taking advantage of the sitting space to read magazines without buying them. And, of course, the blue light specials over the intercom that kept many of them alert. These “cafes” bred a whole type of culture of its own. Not a “coffee shop” scene…but not quite a “homeless shelter” vibe either. It was somewhere right down the middle. And there’s been nothing quite like it. And I can’t say I miss it.  

It’s interesting to think the modern trend is being able to pick up items without even leaving your car. These “restaurant” sections shuttered over the last couple decades. What does that make of the lonely, the societal misfits, the aimless youth that inhabited it? Was it for the best? 

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Well, folks, that’s another Ad Nauseam for the books. Covering some interesting yet silly offerings found between the pages of a 30 year old Spider-man Magazine. A couple years back I was working on an Ad Nauseam installment when a coworker asked what I was doing. I answered, “I write about old advertisements found in comic books…” to which he simply and genuinely replied, “Why?”. I chuckled but the simple question really made me ponder on it for a bit. I recall that interaction whenever I write a new installation.  

This is the 17th installment of Ad Nauseam written over the course of 8 years. It doesn’t feel like it’s been that long. But I’m proud of these. It’s a way to wax nostalgic to myself about things that a very tiny number of people find interesting. It’s a great exercise of recollection, bad humor, and introspection published into the void of my website. There have been so many personal life changes over the course of those 8 years that sitting down to write these articles have become nostalgic in themselves. I recall different times that feel long ago when writing these articles that fill me with a specific warmth. The kind of warmth I felt when writing about these advertisements of simpler times. The act of writing about nostalgia has, in fact, now become nostalgic to me. It’s a great way to glance at the past, smile, and keep moving forward. 

You’ll always find “insight” into comfy comic culture here on ChrisDoesComics. “Why?” 

Why not?

Oh, and below are the trading cards that came with my magazine. 

I’ll see yuh when I see yuh…

Ad Nauseam: X-Men #60

Welcome back to my retrospective series of articles in which I sit in my dark apartment, listen to synthwave, and thumb through back issues in hopes of sparking shadowed memories of simpler times! An exciting Saturday night is finding a 24 year old advertisement for Dinosaur Eggs oatmeal. How can life possibly offer anything more?

X-Men Vol. 1 #60, January 1997

If there’s a main theme throughout these articles (besides the onset of Peter Pan Syndrome) it has to be constantly waxing nostalgic about the X-Men. They were a benevolent force throughout comic culture in the 1990s. But 1997 marked a lull in X-Men fandom. While at heart X-Men was always a glorified mutant soap opera, the ideas of love triangles, false deaths, and double agents were tired tropes. This was also the year the acclaimed X-Men animated series was cancelled. And with that dries up the marketability of X-Men toys, tie ins, and video games.

But, as we all know, this wasn’t goodbye for the X-Men. It was just “see you later”. Because in just 3 short years Marvel introduced the ULTIMATE universe of comics and the blockbuster X-Men live action movie hit theaters worldwide.

But, right now, we’re stuck in 1997 and we have this awfully mundane issue to get through.  But between the story: A D V E R T I S M E N T S. This is an X-men title so I didn’t have to necessarily hit the clearance for you, so we’re not at the bottom of the barrel per-say.  That’s reserved for Witchbalde or Youngbloods. So put on your finest Austin 3:16 shirt, pause your Playstation, crack open a cold Surge and join me on this capitalistic journey of useless trading cards and fruitless VHS tapes.

Kool-Aid Points

It’s summer break and you and your best buds have the whole day ahead of you. Maybe you play some Bucky O’Hare, head over to the park district pool, split some nachos, and do that weird running gallop so the lifeguards don’t blow the whistle at you for running. What always hits the spot on a hot summer day like this was a big pitcher of some sticky flavored sugar water. And while you sit on your throne of innocence and Super Ropes you think to yourself, “How can this get any better?” 

Well let me tell you: Getting free garbage for drinking that cold sticky sugar water.  What we have here is the always incredible Kool-Aid Kool Points program. Kool-Aid packets were worth points. You save the packets. And mail them in to get treasures. I have to say, I love everything that is offered in this ad. I try to imagine what I’d save up for and I get anxiety from the choices. I’d love to get some official Kool-Aid merch like a shirt, beach towel, or bottle that way I can let everyone know I’m well on my way to premature diabetes. But, at the same time, the idea of saving up for a Yomega Fireball Yo-Yo, Nintendo Gameboy Keychain, or Remote Control Car truly feels like an accomplishment I’d cherish more so than my college degree (it’s a BA in art so it’s basically not real) .

This Kool-Points program was started sometime in the early 1980s and ended  recently in 2008. Unfortunately you can’t find as much Kool information as you’d hope as it seems to be the name of a mobile gaming app nowadays. But let this be a remainder of the days where you just didn’t chug a pitcher of Rock-a-dile Red for the pure enjoyment of quenching mere thirst, you were inching closer to quenching the thirst of owning an Official Kool-Aid Man kite. Oh. Yeah.

Got Milk? Featuring Spider-man!

As stated as the topic for my college thesis, if you were anybody of significance in the past 20 years you were featured in a Got Milk? ad. Singer, athlete, actor, wrestler, cartoon character or inter-dimensional idea you were given a page wide spread with a glass of milk complete with white mustache. Even Spider-man himself, complete with mask mustache, is pictured in this very ad presented.  The Nobel Peace Prize paled in comparison to the worldwide recognition one receives when simply asking the question “Got Milk?”. 

The one downside to this ad campaign is that it was a little too successful in that it became trendy for nearly every brand or company to ask the famous “Got Milk?” question with their own, often illogical, spin. I remember seeing tons of t-shirts and bumper stickers being sold with simple text reading things like “Got Comics?” or “Got Pizza?” in that tall white font. I even recall the local zoo selling “Got Dolphins?” bumper stickers with the names of various animals at whatever exhibits.

It was genius in it’s simplicity. These ads were featured in every kind of newspaper, magazine, or comic. And it made Milk, well, cool if you seen Spider-man, Brett Favre, or Whoopi Goldberg with the classic ‘stache. I even seen someone with a “Got Speed?” bumper sticker on their car driving home last week. It’s still relevant today and kind of douchey apparently!

Michael Jordan Highlights on VHS!

When you want to describe someone being the best at something, nowadays it’s common to say “They’re the Michael Jordan of” it. For example, “Chris is the Michael Jordan of  having a cynical outlook!” or “ChrisDoesComics.com is the Michael Jordan of websites nobody cares about.”  Well, Michael Jordan is the Michael Jordan of basketball. Being a Chicago native during the Bulls legendary era, I and everyone I knew wanted to be like Mike.

MJ was on my t-shirts and my bedroom walls. I had MJ books and magazines. I wanted Hanes because Michael wore them. I wanted a Big Macs and Ball Park Franks because Michael ate them. Space Jam was a childwide event in Chicago complete with parades and screenings in church. I made that last one up. Michael Jordan was so awesome and such an international phenomenon that for $30 the NBA sold a 2 1/2 hour MJ highlight reel on VHS.

I included this ad because I really downplay the love I had for Michael Jordan nowadays. Not really for a particular reason other than I simply forget what a idol he was to me and so many other kids back then. This ad truly gave me the warm fuzzies because it’s the reason I write these articles to begin with: to dust off fond forgotten memories.  And I remember a time where I wanted to be Like Mike. Except for that short period where he played baseball.

CardZillion Trading Card Machines!

Another reason I write these articles is to share things I had no idea existed like CARDZILLION. I wasn’t sure to include this ad but after doing some research I simply had to. These “vending” machines were located exclusively in Toys “R” Us stores from 1994 until 1997 and were distributed by Bandai. You’d pop in a quarter and receive a trading card from properties like Power Rangers, Beetleborgs, Sailor Moon, and Donkey Kong Country. Each series composed of 42 cards including 6 ULTRA cards (which were the rare ones).

What set these cards apart were they all felt special. They had hologram cards, holofoil cards, Ultra rare cards, cards that popped up into little dioramas, cards that made up a battle game. And with the machine being placed in the store exit, it was a great strategy for kids to drain a little more out of their parents during the trip. 9 year old me would be all over those Donkey Kong Country cards without fail.

I’m not sure why they didn’t last long. It may have been because the novelty of trading cards weren’t nearly as popular as they were 10-30 years ago. That being said, had I known about these I would’ve certainly begged for a trip to Toys R Us just to use one.

Wouldn’t it be interesting if they brought these back with comic books? With Marvel and superheroes being modern day Greek Mythology, it would be a fun experiment to bundle these with some $1 back issues with maybe some “exclusive” or signed covers as a rarity.

Rugrats Reptar Crunch Cereal!

The Rugrats is a cartoon that elevated Nickelodeon to legendary kids entertainment. And it open the floodgates to a plethora of classic cartoons. But with Nickelodeon being presented as a network “For kids by kids” they understood that children knew when they were being marketed to. Which is why, compared to say Disney, they had very limited merchandise. It made getting your grubby little meathooks on something Rugrats, Rocko, or Ren more special.

And, here, we have not Rugrats cereal but Reptar cereal! Reptar was a show within the show that the Rugrats themselves watched and idolized. What I love about Reptar is although he was watched by babies he was much more Godzilla than Barney. He had no educational value for these kids. He just loved to smash cities and roar. And I love him for that.

Reptar  merch was always present in the show itself with things like a Reptar chocolate bar, Reptar on Ice, Reptar The Movie, and Tommy Pickles’s beloved Reptar doll. I find it very interesting to bring that branding off the show and into reality as it makes for a much more fun and unique product. Sure, you could’ve had an actual Rugrats cereal with marshmallow rattles or something uninspired. But instead you now have a product that Chuckie Finster and Tommy Pickles himself would eat….if they had teeth that is.

With with whole Nick Nostalgia in full effect to drain us 90s kids of our hard earned cash, they’ve actually released a whole Reptar brand of merchandise including cereal and the legendary chocolate bar itself. So if you gotta find that Reptar now is the time more than ever.


Would you look at that? We’re done with X-men #60 cover to cover. Man, I can’t believe Cyclops was being mind controlled to kill Storm. I thought for sure ‘ol  Summers was just overcome with jealousy over her latex outfit and cool white hair. I hope you enjoyed reminiscing with me about the soulless ads featured in a 21 year old comic about mutant love triangles.  One might say I’m the Michael Jordan of writing articles that waste your time.

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Ad Nauseam: Bishop #3

When I read comics as a kid, I always wanted fewer ads so I could have more story. I didn’t care about a two page spread for grape soda since it was butting into Hulk’s smashing.

Yet now, as an adult, I thumb through my old back issues exclusively looking for ads. Perhaps to nip a little nostalgic taste to a simpler time. 9-year-old me may have scoffed at a redundant ad for Super Wrestlemania, yet 20 years later I look for details and analyze it far more than anyone should.

Tonight we delve into Marvel’s Bishop #3.

Released February 1995 as part of a X-men Limited Series.

Bishop is a time traveling mutant police officer that joins the X-Men and has a hard time not killing everything. I bought this comic back in February 1995 at JJ Peppers because Bishop seduced me with his lenticular scarf and logo. Such is life.  

Okay. Now let’s look at old advertisements together!

Street Fighter The Movie: Released December 1994

By simply opening the comic you are righteously hadouken’d by a full page ad for the Street Fighter movie. And it’s clear right off the bat that this book desperately wants you to know it’s 1995. If you don’t know anything about Street Fighter this poster makes everything abundantly clear: Jean-Claude Van Damme has to fight Raul Julia on his Dr. Robotnik flying cart all inside of an Alienware computer tower surrounded by onlookers composing of early nineties professional wrestlers.

Though this movie is famously ragged on by both fans of the Street Fighter franchise and people with at least one of their facial extremities, I happen to enjoy this film for what it is. After all, it is based on an arcade game where you can have a flame spitting rubber Gandhi face an anthropomorphic bottle of Gatorade. In what other game can you get bonus points by having a sumo wrestler punch a car into a metal dump heap?

Perhaps I’m being lenient because I simply enjoy images consisting of an overbearing composition of Jean-Claude Van Damme’s face. But when it comes to the Street Fighter movie only one thing is abundantly clear to me: M. Bison’s wardrobe gets an opening credit.

Seriously check that out.

Maximum Carnage For the Super Nintendo and Sega Genesis

Oh shoot. Things just got pretty real pretty quick. You’re just a few pages into Bishop’s new flippin’ mutant adventure and you’ve already come face to face with Carnage.

So, for those who don’t know, Carnage is a Spider-man villain. And at this time he was at the height of his popularity (just 3 years after his first appearance).  What’s made him so enticing to comic fans was that he was essentially an NC-17 horror character existing in a PG-13 world. Imagine merging Charles Manson with a Xenomorph. That’s Carnage, baby.

This ad in particular was for a video game based on his first story arc: Maximum Carnage. It was a side scrolling beat ‘em up that directly lifted panels from the comic in 16 bit form to progress the story. The biggest draw of the game was that you had the option to play as Spider-man or Venom(who was Wolverine anti hero levels of popular in the 90s). Not to mention you could unlock superhero assistance from Captain America or Cloak & Dagger to clear the screen of thugs for you.

This game was a pretty big deal. From the print ads such as this to the creepy vague commercial  and bright red game cartridge, it made a point to separate itself from the dregs of previous comic book inspired games. Plus it was really good. I remember renting this game numerous times from my local Blockbuster and playing it until my fingers were raw hot dogs.

Also let’s not confuse Maximum Carnage with Total Carnage when you’re 14 and at the register of a Music Recyclery. Because there’s nothing nearly as disappointing. No hyperbole here.   

I also love the secret tip given in the lower right corner of the page. I miss when gaming was like this.

Wolverine: Adamantium Rage released for the Super Nintendo and Sega Genesis, Bub.

I don’t miss when gaming was like this.  

Remember how I mentioned that Maximum Carnage separated itself from the dregs of previous comic book inspired games? Well, hey, here’s one of the dregs I was talking about. Wolverine: Adamantium Rage followed everyone’s favorite uber violent Canuck and not-yet-Hugh-Jackman’ed mutant as he slices and dices his way through monotonous and lackluster gameplay. If I had a dime for every minute spent wandering around some mad laboratory blasting rejected 16 bit covers of Kriss Kross I’d have, like, enough dimes to buy Wolverine: Adamantium Rage.

No, seriously, give this a listen.

The ad itself is eye catching and completely enticing. That (now) classic image of Wolverine in pure berserker mode surrounded by squares showcasing such memorable Wolverine foes like: Soldier-on-fire, Silver Wolfman, little boy and Baraka in sunglasses! Plus check out those screenshot descriptions.

Wolverine battles the demon within.

Wow. Is there a level of self loathing and regret in the Wolverine video game?! Like, totally EXISTENTIAL dudes!

Frank Miller’s run in the early 80’s solidified Wolverine as a true comic celebrity. And for a guy who runs around in bright yellow spandex, he’s quite the brooding tormented soul. Which is why it was such a letdown playing this game. It wasn’t unplayable or even especially bad. It was just so mundane and uninspired, which made it completely undeserving of the Wolverine character at the time.

I always loved how some comics cut the crap and catered to their stereotypical demographic: You’re reading comics instead of doing your homework you pimply little spice weasel you.

Enter Cliffs Notes and Clearasil.

Man, if I ever wrote a book about my high school years that’s the title.

Fun fact: Writing this made me realize it’s “Cliffs Notes” with an “s”. I’ve been calling it “Cliff Notes” forever. I guess reading can pay off. This little ad has an offer for the “Cliffs Edge” to receive free study tips and a free newsletter. So Cliffs Notes to Cliff Notes I suppose. Did you know George Lucas has a large library of these little Cliffs Note books? I don’t know what to make of that exactly.

The clearasil ad is interesting. This particular kid pictured has a giant exclamation point in the place of his head made up of how awful getting acne is. I can’t disagree with that. Acne shoots your confidence right in it’s heart. And you know what? Clearasil does nothing. It makes your face feel sticky and smelly. But you can always stick your face into some Cliffs Notes to hide I guess.

Premiere Edition Fleer Ultra Skeleton Warriors Trading Cards. With a name like that I imagine trading these on a red carpet with a glass of champagne in hand.

Oh my. Skeleton Warriors. Boy, what the heck was this about?

Skeleton Warriors was popular for about a hot second. It had a cartoon, comic series, video game, and a toy line. Compared to the detail and articulation of our current offerings like Ninja Turtles or Power Rangers, Skeleton Warriors were on another level. Another skeletal level. I begged my grandpa for DR. CYBORN one morning during a quick trip to Walgreens. What kid would turn him down? He looked like a Terminator merged with the rotting corpse of Count Dracula! Plus he’s the CYBER SCIENTIST OF THE SKELETON LEGION I JUST LOOKED THAT UP RIGHT NOW!

Judging from the intro of the cartoon show all skeletons are evil (dang) and a group of humans ride neon speeder bikes to battle them. Lightstar is the leader and there’s also a Mr. Sinister looking guy who’s dressed as a skeleton but a good guy? Does he dress as a skeleton to mock them? My favorite aspect has to be the overlaying guitars practically screaming to viewers to please not think of He-Man. Good to hear Dokken’s getting work.

The last line of the title theme is, “They’re bad to the bone!”. You damn right that’s the last line. Because it better be.

The cartoon only lasted 13 episodes. I nor anybody I knew actually watched it. Yet those toys were smuggled in during recess throughout the school year. And Dr. Cyborn got plenty of play throughout my toy career. He went on to battle such greats as Aero Strike Batman and T-Rex hand puppet.

This ad in particular is promoting the “Fleer Ultra Skeleton Warriors Trading Card Line”. And if you can say that ten times fast you are blessed. It pictures Prince Lightstar who is now a prince and wearing a completely unpractical costume. Never did I think “big sharp horns protruding upwards out of your nipples” would be a weapon I would need during the mighty skeleton war. I dig the Skeletor color scheme. Not sure if that was intentional or not. The particular skeleton warrior chosen is named “Dagger” and from what I understand (quickly skimmed wikipedia) he is the clumsy servant that’s comic relief.

The ad claims “Bad To The Bone! January 1995.” Yet just 5 months later the show was boned and buried. Throw me a bone with that last line. I’m sorry.

I don’t know how this show ended. But I can only assume the heroes discovered that if we put our differences aside there is a skeleton deep within us all.

If the Skeleton Warriors ever went on to get as popular as  the Turtles or Power Rangers the marketing could’ve went great with making Milk cool. Drink milk to build strong healthy bones and you can become a Skeleton Warrior!


So that about covers the tantalizing tasty tidbits of what you’d find being advertised in Bishop #3. Thanks for reading about ads found in a 22 year old comic book.