The Return of Monsters With A Side of Fries!

Read The 1st Edition of “Monsters With A Side of Fries” here.

You wouldn’t believe it (or would you?) but there’s quite a crossover when it comes to the fandoms of horror movies and fast food toys. Am I saying that statement with no sources to back up my claim? Absolutely. But this is the internet. So what do you expect? 

In all honesty, I’d definitely say there was an era of fast food history where the Halloween season brought out some truly memorable toys. Whether you ate your meal out of a Boo Bucket or inexplicably had a plastic Chicken Mcnugget dressed as Dracula amongst your playthings, there’s a specific age group (and weight class) where Halloween coincides with cherished memories of disposable drive thru junk. 

In a time where any and all nostalgic memories are covered, streamed, shared, and posted, Burger King’s Universal Monster toys from October of 1997 have been covered regularly. And if you’re into this stuff, why wouldn’t you? Besides the toys themselves being incredible in their own right, there’s archived content from placemats to commercials. And coverage stems from personal recollections that can always be a blast to hear. But what if I said (in Yoda’s voice) there is another?  

Enter 1999’s Universal Studios Monsters from Jack In The Box. 

Jack In The Box is an American fast food chain that most people apparently recall but nobody has eaten at. It seems as if Jack In The Box can be categorized as some type of Twilight Zone-esque experience, where the mention of the name brings familiarity yet no specific recollections. The “alien abduction” of fast food chains. 

But Jack In The Box had a kid’s meal called, get this, “Jack’s Kids Meal” that featured these very Universal Studios Monsters. Now, there isn’t much information on these toys. The toys themselves aren’t dated. There’s no commercial to track down. No fond memories or personal recollections logged on social media. In fact, at first glance, you’d think these are simply the 1997 Burger King toys. Which, I assume, most do because look at them

I found these toys years back through my limitless eBay wanderings. A whole set of these are pretty expensive (for what they are) and the visual of them being so darn similar to the Burger King toys without the nostalgic coupling rendered them redundant to me. But I found a good deal on them due to a listing error, it’s the Halloween season, and I have an itch to write about pointless trash. I could tell it was the garbage stars aligning in the dumpster sky, my friends. 

The Monsters featured are Dracula, Frankenstein, Wolfman, Creature From The Black Lagoon, The Mummy, and The Phantom of the Opera. Now, they don’t have kooky nicknames like the BK toys (“Down-For-The-Count Dracula”) or come with a cool glow-in-the-dark sticker but when you’re throwing in a plastic monster with my burger and fries, who can really complain? 

Dracula here looks spooky cool with his evil snarl and cloth cape. He has a lever on his back that you press to unleash his “vampire strike” as the directions call it. Personally it looks like he’s flexing, but that’s cool too, because Drac always came off as vain (or is it vein in his case?). Neither have the likeness of Bela Lugosi. But they do look related. Compared to the BK Dracula, I think this Drac stands on his own merits. Yet the coffin is what really brings BK Drac ahead. I would’ve done some sort of “bat-transformation” feature to truly set the Jack in the Box figure apart. 

The Mummy is my favorite of the lot. Modeled after Lon Chaney Jr.’s rendition in 1942’s The Mummy’s Tomb, he comes with his actual tomb that doubles as a neat winding mechanism. You place The Mummy in the tomb, wind him up, and watch as he pushes his way out. Complete with slow shambling action! I was impressed with something as simple as this. A great representation of this classic monster. With no BK counterpart to boot! A true original that stands out.

Frankenstein comes with his ACTION chair (similar to the one in Bride of Frankenstein) in which you press the button on the back and, gasp, his head lights up green! Unfortunately, the light feature on both my Franken-figures no longer work. So enjoy my digital recreational effects. Out of all the toys, Frankie is the most similar to his BK brother. Same colors, scale, and feature. Frankenstein’s articulated limbs make him look awkward whereas the BK figure looks fuller and sturdy. The slab makes more sense to “shock” Frankenstein as that’s where he was brought to life via lightning. As opposed to the chair where he was chained during his imprisonment. Perhaps “breakaway” chains would’ve been a more appropriate action feature? Did I ever imagine the designers of these fast food toys would think someone would be criticizing their work on a desolate blog 24 years later? Forget the burger and fries, that is some food for thought. 

The Wolfman was my favorite (and most feared) monster as a kiddo. Even though his action feature was redundant of Dracula’s (both “spring” out of “boxes”) I adored the BK figure and played with him for years. The Jack In The Box Wolfman is much larger in size and has an electronic howling feature! Gently moving his arms down brings his head back as he viciously howls at the full moon. Being 24 years old, my Wolfman seems to have lost his voice…but the novelty is not lost on me! The nostalgia appreciates the BK Wolfman but the Jack In The Box figure wins the overall wolf-war (warwolf?). 

The Phantom of the Opera inclusion in this line is interesting to say the least. Generally speaking, he’s not the “go-to” when rattling off classic movie monsters. Especially when thinking of monsters to “toy-it-tize” and put in kids meals. That makes the toy unique in its own right. Upon inspecting it, I was wondering just what the heck this thing truly was as it sticks out the most amongst the other monstrous offerings. It’s a flippin’ harmonica. After the initial thought of “randomness” hit me, I hummed into it and appreciated the creativity. The Phantom has musical roots and the toy features him playing his iconic organ. My appreciation all came together over the course of about 9 seconds. I’m sure the six kids that had this annoyed their parents significantly. Besides, it’s not everyday you can say you blew The Phantom of the Opera.

The Creature From The Black Lagoon is one the best designed monsters in cinema history! That makes him perfect for toys. Even though the Jack In The Box Gillman is a pretty awkward toy it’s still the Gillman afterall. You may think he’s looking to give you double high fives after scoring an awesome three pointer in monster-ball (similar to basketball but obviously more monster based rules), I assumed they went for the famous publicity still of ‘Ol Creech from back in 1954. This Gillman is similar to his BK brother in that they’re both water squirters. Self explanatory for a water based monster, right? Well Jack in The Box Gillman has, like, a little water pump method? He doesn’t hold water…he needs to be fully submerged…then you pull his waist down revealing a long tube…push it back up and he squirts water out his mouth…but you can’t take him out of the water. He doesn’t work nearly as well as his BK counterpart (which functions more like a squirt gun because duh) but any Creature merch is appreciated..especially in 1999. Personally, to set this Gillman apart, I would’ve gone with a windup “swimming” feature when you place him in water. 

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Pros: 

  • Some great action features! While Frankenstein is redundant (but still fun), Wolfman actually howled, The Phantom is an actual harmonica (wut), The Mummy waddles out of his tomb, Dracula does a Hulk Hogan pose. A cool figure with your fast food is one thing, but having a neat feature along with it is just pickles on the burger. 
  • Variety of Characters! With 6 monsters to collect, casuals to die hard monster kids could find something to like in all of them. And I always thought the Burger King line could’ve used a Mummy. 
  • Good Lookin’ Ghouls! All the toys look like their monsters with colorful plastic and paint applications. The fact that you can see Karloff in Frankenstein or can tell the Mummy is Chaney’s Karis says a lot considering these are given away free in a hot greasy paper bag. 

Cons: 

  • The Creature From The Black Lagoon drowns! He’s not as cool looking as his BK relative. And, as is, he’s awkward and his “water squirter” feature falls flat. Making him the weakest of the lot. And it doesn’t take much to beat a Phantom harmonica for pete’s sake. 
  • They’re all different scales! The Wolfman towers over everyone while Frankenstein is the smallest. Dracula looks like he can hug the Mummy’s Tomb. The obvious fact of being the Universal Monsters makes them a set, sure, but when displayed together they all look like an odd hodge podge. Whereas the Burger King figures look like a series. 

Conclusion: Overall, the Universal Studio Monsters Jack In The Box toys are fun and unique in their own right. They’re a good representation of the resurgence and popularity the Universal Monsters gained in the late 1990s to the early 2000s. Although these monsters are cursed with the fact that they were outshined 2 years earlier at a much more prominent nationwide fast food chain. If these toys were precursors to the Burger King promotion, I’d say they’d be remembered more fondly (or remembered at all). But, instead, they serve as a forgotten sequel that simply wasn’t as good as the original. 

Why Didn’t They Do That?: An Invisible Man figure that changes color under warm/cold water. Like, him in his red robe and bandages but then he turns “Invisible” (blue/clear) under warm water. Come on now. 

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It seems nostalgia lined history has nearly forgotten these monstrous morsels of promotional plastic. Images online are mostly pulled from previous online auctions with a good smattering of images being of the Burger King toys instead. With the Jack In The Box monsters looking so similar and being distributed through a burger joint in the 1990s, I could see these being a subject of the Mandela Effect rippling throughout the mattering of myself and maybe, like, two other people. 

On top of that, Jack in the Box released a second series of Universal Studios Monster toys in 2002! Information on those are even more scarce…with no promotional material or even a full set to be found for purchase anywhere at the time of this article. Not to mention the monster mixup when you’re researching the year, series, or figures themselves. It becomes quite literally a monster mash of misinformation. Regardless, there’s a specific cozy type of feeling when it comes to the Universal Monsters during the Halloween season. And perhaps, one particular evening,  when the fog is thick and the moon is bright and full…I’ll venture across some 20 year old monster toys with the damp salty smell of french fries baked right into the plastic. And I’ll write about them for far too long all to add another tombstone in my cavalcade of comic culture.  

Super Mario Happy Meal Toys

SM_MCI bought a plastic sack of Super Mario toys for eight bucks so now I’m gonna write about that.


I love Super Mario. I’ve spent decades playing through this plump plumber’s adventures. And that’s not just nostalgia speaking. Mario games have a history of being innovative, timeless, and fun. He’s viewed as the Mickey Mouse of video games without becoming a soulless corporate mascot hellbent on absorbing everything you cherish for profit.

Mario simply stands a quiet chubby Italian man who loves jumping on everything. And, deep down, aren’t we all ? Click for a picture of me as Super Mario from 13 years ago. Not from Halloween or anything either. Just living life.

So when you’re at a flea market and come across a ziplock of mysterious Super Mario toys for $10, you offer $8. And when you get that ziplock of Super Mario toys for $8, you go home and you write about it for your sad decrepit website damn it.

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Note: NES, Bowser, and Goomba added for pure A E S T H E T I C S

Research revealed this is a complete set of Super Mario toys featured in McDonald’s Happy Meals back in August of 2018. Retro? Definitely not, but covering the Super Mario Bros 3 Happy Meal toys at this point is beating a dead horse. And I happen to like my horses alive…and thriving…and quietly drinking water midday from a wooded creek. That’s how I like my horses. Anyway the Mario toys…

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I would have easily snuck one of these in my pencil case when I was a kid as a reminder of my freedoms in the outside world.

My favorite Happy Meal toys as a kid were barebones action figures. This is because I’d incorporate them with my non-Happy Meal action figures for what can only be described as Epic Playtime Crossover-Battles™ that predate the Cinematic Universe craze by decades. Yet 2018’s Super Mario toys are games in their own right featuring a pinball game, a maze game, and a Rubix cube-like puzzle game. My favorite being the 8 bit throwback pinball game which can give you seconds of fun.  These are all well made and cool, but unlike the good ‘ol days, I can’t have one of these fight my Robocop. I probably could though honestly.

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Note: Yoshi is supposed to be in a cloud of smoke. But it indeed looks like he is melting into my Nintendo. I like both explanations.

 Ah, now we’re getting action-figurey! Yoshi “dashes” with the help of his little plastic launcher. He comes with two token targets. Luigi is the same gist with better execution. He comes with a little Goomba and Koopa Troopa target. You put that plastic “fireball” in his hand, wind him back, and he hurls it at those nerds. It’s also pretty rare to get a Fireflower version of Luigi. Especially one that looks so salty. You can possibly make your own targets…like Mario himself…to really further the jealously that fuels the sibling rivalry.

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Mario without his hat is like Dracula without his cape. They just become regular dudes.

Don’t worry, there are Mario toys in the Super Mario lot. On the left there’s addictive gambler Mario, where you push his head into a Slot Machine question mark block to test your luck. The Florida Gambling Council actually tried to get this toy recalled  as they stated it’s “marketing gambling to children.” Mind you, This is coming from the same state known for an enormous theme park that promises more money more “magic”. And then there’s “Hat Toss” Mario. He operates like “Salty Flame Luigi” but instead tosses his hat onto a target. Think of it as “Manchild Floor Darts” but it comes with a smashed cheeseburger and french fries. Not too shabby. And you also get another rare figure: Hatless Mario. Which is cool and all, but the hat makes the man.

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Is this the best toy? YES. Did I play this alone? YES. Did I realize how sad it looked from a different perspective? YES.

This one is my favorite: YOSHI BINGO. It’s a legit game of bingo with Mario inspired flippable cards, little punch pieces, and a radical Yoshi “spinner” to play. That spinner makes it. It’s creative and it’s a game that takes more than 30 seconds to play.  It’s a fun gateway to introduce your kids to a game they’ll be taking way too seriously about 70 years down the road. Do you think we’ll have Happy Meals still?


The Good: 

  • Solid variety of features/games
  • Very well made. Better than a lot of the small in-store Mario toys.
  • Video Game Characters are “games” themselves. What a concept!
  • I got these for $1 per toy. Not sure how many gold coins that is.

The Bad: 

  • Not Enough Mario characters (Bowser? Peach? Toad? Donkey Kong?)
  • Rubix Cube Puzzle thing is clearly the least cool toy
  • Yoshi Dasher doesn’t “shoot” very far (He was never a runner though)

In conclusion, for a cheap impulse buy and being a big Mario fan…these were really interesting and fun to examine and play. The toys themselves are studier with better paint applications than what I’ve seen in stores. It’s always fun to see where Happy Meal toys are nowadays. Nothing can replace the ones when I was a kid, but I think it’s fair to say that’s nostalgia talking. These are way cooler and a lot of thought went into their designs. I don’t even know if kids play with physical toys nowadays or if a McDonald’s Happy Meal is something they’d crave, but I’d be begging my grandma to stop at the ‘ol Mickey D’s drive-thru for these guys without a doubt.

“Shut up, Christopher…” She’d say. “You need a toy like you need another hole in the head.”

Ah, childhood.

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