Ad Nauseam: Star Wars Insider #38

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The mid-nineties represented a reawakening for the Star Wars brand. The trilogy was remastered and released into theaters to coincide with a home video release. Accompanying that, of course, were waves of marketing that made the original release blush. With enough new merchandise to pack a Deathstar and the flannel draped galaxy-master himself, George Lucas, announcing a new film in the works, Star Wars had, once again, eclipsed popular culture. 

But this wasn’t just some lazy modern nostalgic cash-grab as it was a way to introduce a new generation to the galaxy far, far away…and recapture the imagination and magic Star Wars brought nearly 20 years prior. 

Star Wars was indeed special. A personal realization by experiencing this era firsthand. It was the first time my “newfound” interests were not only encouraged by adults…but shared with them. A time where I thought toys, video games, and comic books were solely for kids…yet shown that Star Wars was for everyone. Afterall, these adults were my age back in 1977. They were doing what I do now: reliving a simpler time through recaptured interests. 

What we’re covering today was just a morsel of that 90’s Star Wars-Mania. I was slapped with a stack of Star Wars magazines lovingly shared by my best bud Eric. The intention? To see what overpriced plastic was being peddled to our small feeble minds a long time ago from a galaxy far, far away. And like a Gungan at a Tatooine marketplace, I had to stick my tongue where it didn’t belong. 

Star Wars Insider is the official Star Wars magazine that grew out of the official newsletter in 1987. The title changed from the Lucasfilm Fan Club Magazine to Star Wars Insider in 1994. It’s still going till this day, with well over 200 issues at the time of this writing, which truly exemplifies the power of the force that is Star Wars. Though modern issues traded that prideful energy, respectful cadence, and welcoming fan interaction for something sterile, lacking depth, and more expensive. A true representation of not just modern Star Wars, but entertainment as a whole. 

Star Wars Insider #38 June/July 1998

Besides the alluring Simpsons crossover cover, this specific issue had a Star Wars catalog of nearly everything available shoved right in the middle of it. My eyes were filled with the heavy nostalgic steam of carbonite emissions. A gathering of merchandise similar to a smattering of cantina patrons: Strange, goofy, endearing and kind of slimy. So lets jump to lightspeed and head back to a time when Star Wars was only a trilogy, heroes were heroes, and special effects were practical. When Star War’s only travesty was George Lucas’s poor judgment. 

Technically, this is where the fun begins

C-3PO Ceramic Cookie Jar

With our first highlight I’d like to state something: Any product that exists in our world…there is a Star Wars version of it. If there are chopsticks, there are Star Wars chopsticks. If there are window drapes, there are Star Wars window drapes. If there are cookie jars, there are Star Wars cookie jars (rightfully so). 

Novelty cookie jars peaked in the 1990s for whatever reason. If you had truly broken into pop culture, getting your own cookie jar was akin to getting your own trading card series or Spaghetti-O shape. You made it, man. I can’t recall a single Na-Na being hip enough to actually own a Batman, Looney Tunes, or Star Wars cookie jar. But, hey, the crossover appeal was there. And you can’t blame them for that. 

For a mere $275 + $14.95 shipping and handling you could be the proud owner of this 16 inch tall cookie jar of everyone’s favorite uptight worrisome british droid, golden-rod himself, C-3PO. Human Cyborg Relations? NOT ANYMORE, Bantha brain. Add Human Cookie Relations to the ‘ol droid resume now, Threepio. This ad boasts (3 times in fact) that this is the BEST likeness of C-3PO EVER MADE. Not only does it look like he stepped right out of the sands of Tatooine and into your kitchen, but he’s full of delicious cookies FINALLY. 

My search results on eBay show I can claim this collectable for about half the price offered here. Which, $300 for a cookie jar is pretty steep. With inflation…that comes out to $538. I’m pretty sure I can get Anthony Daniels to bake cookies with me for that price. At least throw in an R2-D2 crockpot for dinner with my dessert. If I’m spending $600 on a C-3PO cookie jar, I’m probably keeping the various keys to my Lamburginis in it….not cookies. 

HAN SOLO: SMUGGLER. PIRATE. COLLECTABLE PLATE.

Much like novelty cookie jars, the “Collectable Plate” market is often just as baffling. This hobby peaked in the 70’s and 80’s and was already on the decline by 1998’s standards. But God bless ‘em. 

Nothing speaks decadence and class like a 24K gold bordered plate featuring several illustrations of Harrison Ford’s indifferent faces. These days, you may recognize collectable plates from the trailer park of that middle aged Aunt your family keeps their distance from. Walk into any antique store, and you may think that collectable plates were invented solely to feature the likeness of Elvis Presely. Regardless, I don’t know of any fans who were into the “Collectable Plates” of Star Wars. When you can line your shelves with statues, busts and lightsaber hilts…adorn your walls with film posters and original artwork…I’m not sure if “plates” even come into question. But to each their own. Between this and the cookie jar, I’m beginning to think Lucasfilm really wanted to corner the mee-maw market. 

This plated collage of Han would set you back $35 (that’s $63 today) but trusty ‘ol eBay, the internet’s lovable cyber-smuggler, had a bunch of these brand new for around $30. If these were slightly cheaper, I’d probably go ahead and create a custom “Hanburger” and serve it on this very plate. I’d dine while watching “A New Hope”. Picking the remnants of my Hanburger toppings off this plate. A few shreds of lettuce revealing Ford’s disgruntled face staring back at me. His judgement seeping through me; making me question my life choices up to this point.   The realization of my dinner’s main course…being loneliness. 

R2-D2: THE TELEPHONE

Well we found it. We found the thing that I want most in this entire magazine. Understand, I despise talking on the phone. Yet I want it. I have no need for a landline. Yet I want it. It’s large. Cumbersome. Impractical. Probably annoying after the novelty wears off in a few days. 

Yet I want it. 

This replica of Artoo lights up, swivels his head,and makes authentic noises when the phone rings. The receiver is part of his leg. The image they went with is great too. That warm illuminated cloud city grated floor. A black gloved hand holding the receiver. Is it Darth? Is it Luke? Who are they calling? Do they have phone numbers in Star Wars? Weequay looks like he could’ve been a phone technician. 

This bad boy was going for $99 in the catalog (that’s $177 today). Going the eBay route, he looks to be around the same price in box. And Call2-D2 was repackaged various times throughout its lifespan. From the “blue/gold space” Original trilogy aesthetic to the “gold/red/maroon” Episode 1 vibe to the “Guy Feitti’s hot rod” Revenge of the Sith look. It’s clear it was a popular item that the people demanded. If you had to make a phone call, wouldn’t it be through an R2 unit? He is a service droid afterall!

Lifesize Replica Boba Fett 

Back before Boba Fett was an aimless boring old man that needed to soak in a Bacta tank to take out the garbage, he was the galaxy’s most feared bounty hunter that had a cult following for simply looking like a complete badass. A character that truly represented the best parts of “less is more” within the fandom. Mystery served Boba best and although those days are far behind us, I’d be lying if I said I wouldn’t punt a Porg for a set of that sweet Mandolarian battle armor.  

This is a 6 foot fiberglass Boba fett dressed in authentic armor made by the legendary Don Post studios. And I’m pretty sure it’s the most expensive thing in this catalog retailing for $4,500 (that comes out to a little over $8K today). I had to do some digging on this specific Boba in question, as the paragraph doesn’t give much insight. But I tracked it down through the bobafettfanclub.com (est. ‘96) that these were limited editions to around 250 pieces. The armor was cast from original props on actor Jeremy Bulloch from Return of the Jedi. It weighs about 85 lbs and there’s currently (?) one on display in the lobby of Lucasfilm in San Francisco, California. 

It also states (twice) that this is not a costume, meaning they know exactly what I’m thinking. 

I often wonder who would buy these and for what reason. I realize the business aspect of marketing this, I’ve seen “props” like this in wax and movie museums, but the ability to sell this privately is something. Eccentric millionaires could line their personal screening rooms with fun things like this…but….let’s be honest…the people who would truly appreciate this couldn’t fit it in their apartment or their wives wouldn’t allow it in their two bedroom ranch home. 

 There are only one of these listed on eBay currently…and it’s going for $18K. Considered a “grail” piece of Star Wars memorabilia. I’m certainly glad at least one of these survived. They’re worth a lot to me. 

Star Wars Buddies and Luke Skywalker Utility Belt 

Being me I have to briefly touch on some toys that brought up some nostalgic memories. 

The Star Wars Buddies were bean bag plush that I felt like were capitalizing on the Beanie Baby fad of the time. I remember seeing a box of these guys in every toy store I had the privilege of visiting. They never spoke to me though unfortunately. Droids shouldn’t be soft and huggable. Jawas aren’t likable. Wicket and Chewie make sense, yet Chewie looks like some sort of hairy Mr. Potato Head. I would’ve leaned more into a set of various Ewoks personally, as the younger generation would probably embrace them more than the previous. I also find it interesting that Wicket isn’t called by his name. He’s just “Ewok”. 

You can still find these galactic “beanie buddies” at various comic cons and online marketplaces for around the same price they are now. I believe more characters were made, as I remember Yoda, a “leather” like Jabba the Hutt, and even purchasing a Max Reebo for my own nefarious reasons years back. I can personally recall my friend Eric, who lent me this very magazine, had a bunch of these strung up adorning his bedroom window when we were kids. Heard he had to fight girls off back then. They were practically an aphrodisiac. 

The Luke Skywalker utility belt really stuck out to me for two reasons: roleplaying sets were some of my favorite kinds of “toys” and I’ve actually never seen this set before. It comes with his blaster, adjustable belt to attach your suction cup darts, and “electrobinoculars”. What’s missing, as I’m sure we’ve all noticed, is a Lightsaber. In fact, there isn’t a lightsaber (toy or collectable) available in this entire catalog. Which I find more shocking than sith lightning fingers. The Lightsaber is arguably the most iconic prop in Star Wars and one of the most iconic weapons in popular culture. I did some digging and did find out midway through 1999, Hasbro recalled over half a million toy lightsabers due to “batteries overheating and rupturing”. Yet this catalog is from mid-1998, nearly a year prior. Regardless, it’s just an interesting and surprising insight, as you’d think you could open The Star Wars magazine with The Star Wars catalog to purchase  a Lightsaber. It’s like going to Disneyland and not finding Mouse ears to purchase. 

This roleplay set was going for $18.95 (about $34 today). It looks to go around $50-80 online, which is interesting for this era of Star Wars collectability as many toys were overproduced. I guess there’s a reason why I didn’t recall seeing this when I was a kiddo. I would’ve certainly begged for it come my Birthday or Christmas time. And it would’ve paired great with an electronic Lightsaber. Damn. Just thinking about this now makes me regret it! 

1995 Darth Vader Power Talker Mask

This Darth Vader mask pictured isn’t listed in the catalog I’m sharing. But it’s an important artifact in my personal Star Wars lore. It’s not worth much these days. About $30 new in the retail box. I distinctly remember going to a local Service Merchandise with my grandparents one particular afternoon when they purchased this for me. I don’t know why I was getting this. I don’t know if we went there for this…if it was a special occasion or I was being rewarded in some way. I can recall holding the box in a toy aisle. Getting home. The sturdy plastic with a velcro strap pressed against my face. How it always sort of hurt the bridge of my nose. The slight dark tint the eyes gave my surroundings. It came with a speaker box adorning the “Star Wars” logo you’d clip to your pants. The deep robotic tone it made your voice when you’d speak into the tiny cheap microphone embedded in the plastic. You didn’t really sound like Darth Vader, but it was close enough. 

I remember this vividly because that mask gave me a boost of courage. When wearing it, I was no longer afraid of the dark. Or being in the moody basement or damp crawl space alone. The weird natural bellowing noises didn’t make me dart off in fear. I was Darth Vader, baby. Dark Lord of the Sith. I emanated Vader’s iconic breathing to the best of my ability. I thought it sounded legit but who knows these days. The boogeyman himself could’ve jumped out in my darkened path and threatened me with maximum spook-age. But with my Darth Vader POWER TALKER mask on, I wouldn’t have taken his shit in the slightest. I’d probably try to Force-choke him, realize it did nothing, and then ran. My point being though, before that I felt badass.

This era of new Star Wars merchandise was branded “Power of The Force”. And I know I’m thinking too much about this, but it certainly was. It was THE POWER of Star Wars.  It has had relevance since inception. And staying power culturally and financially.  

Hey, since I have you here…lets get existential for a minute…

I was driving home last night and thinking about thumbing through this magazine and simply asked myself, “Why do I like this shit?” I guess…more specifically…”Why do I like Star Wars?”. 

Upon posing that question, I remembered, as a child, tying an old belt around my waist while wearing one of my grandfather’s white v-neck t-shirts. It being at least 3 sizes too big draped over me. Underneath I wore tight cream colored long underwear. A cheap black plastic flashlight gripped in one hand. Running around my grandparents’ hallways. Peaking into rooms, igniting my “lightsaber” flashlight, and whispering “I’m Luke Skywalker, I’m here to rescue you…” to the imaginary Princess sitting captive on the bed. This memory wasn’t unearthed and buried under decades of memory matter.

It was reflexive. Like when a doctor hits your knee with that tiny rubber hammer. The memory I shared is my natural answer to the question “Why do I like Star Wars?”.  Natural as The Force itself. As if my brain answered back, “You like Star Wars because you always have.” As adults, imagination fades with time and responsibilities. When we witness children doing this, we now simply see it as “playing”. And it is. But reality tarnishes imagination. It makes us lose sight of our simpler pleasures and interests.

Star Wars, to me, is tied to innocence, simplicity, and limitless imagination. It’s a story of good conquering evil through bravery, selflessness, and doing what’s right…even when it seems most difficult. 

Star Wars was a bond between family and friends I no longer have, in places that no longer exist. Each film started with the iconic words, “A long time ago, in a galaxy far, far away…” and the warmth of this past I’m describing is beginning to feel a long time ago and with a history that certainly seems far far away. And Star Wars is one of those devices, the force if you will, that takes me back and, in the very least, gives me the memories…the feelings…of being together again. My whole life ahead of me. Plastic flashlight in hand.

Star Wars, now to generations of people, has sparked imagination, determination, and creativity for decades. It has succeeded popular culture. It’s biblical…for better or worse. Blasphemy? I’m speaking on popular culture…also for better or worse. Star Wars represents a simpler time for some. It currently is a simpler time for many. A bonding agent for human socialization. An ice breaker. Maybe even the very foundation of friendships and relationships. A source for positive growth and morals. We can’t all be Luke Skywalker…a simple farm boy destined for greatness…but we all play a role in each other’s destiny. 

For my ally is the Force, and a powerful ally it is. Life creates it, makes it grow. Its energy surrounds us and binds us. Luminous beings are we, not this crude matter. You must feel the Force around you; here, between you, me, the tree, the rock, everywhere, yes.

Thanks for reading about some ludacris Star Wars collectables found in a 25 year old magazine and the impact this silly space story had on me decades later. You can always find offbeat ramblings on comic culture such as this at ChrisDoesComics.com. Until next time, May The Ads Be With You…Always.

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Marvel Projectors Action Figures!

MProjectorsIn 1994 there were action figures that projected adventures from their chests and I just found out about it…


As an adult, did you ever come across something in the toy aisle you just knew you’d love when you were a child? I ask because in my internet wanderings, I discovered ToyBiz’s Marvel Comics Projectors action figure line circa 1994

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“I’m the best there is at what I do and what I do is shoot out pictures from my cartoon show using a giant bulb in my chest…” -Wolverine

Ultradope, right? But what really toasts my Pop-Tarts is that I was prime age for these. Yet for whatever reason, I missed them. Unfortunately I do not have a time machine to correct this…but I do have money and an eBay account…which is almost the same thing.

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I really can’t help myself and it’s a problem…

I purchased Magneto, Cable, and Wolverine. Cable still had a Walmart sticker on the box from ’95 retailing for $9.95 ($16.65 with inflation). I honestly just wanted Cable but the same seller offered me a deal: All 3 for $35 including shipping. I couldn’t turn that down. That’s why you’re getting a pointless longwinded article.

Like a ton of X-Men merch from this era, all the packaging was made to look like a comic book cover. Which makes these action figures an eye-catching thing of beauty.  Cable’s packaging is different because it came from a later line that offered weapon accessories and “Action Phrases!”. I thought that meant Cable talked…but all it means is the projecting slides have speech bubbles. Well alright.

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When your favorite mutants come over to show you their vacation videos…

While unpackaging these figures I imagined an alternate universe where the X-Men were vain narcissists that went around projecting pictures of themselves out of themselves onto other X-Men as a way to assert dominance. I mean, what better way for Wolverine to show he can beat up Cable by simply projecting a picture of him beating up Cable ON Cable himself? Checkmate, y’know?

Anyway, that’s right the toys. Each figure comes with three plastic adventure “reels” the size of a quarter. You pop two AAA batteries into your favorite mutants back, pull on the projector to snap a reel into their chest, press their butt button to light it up, and click the knob to change the image.

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The process is pretty dang simple. I was gettin’ all tingly about lighting this bad boy up. I’m quarantined and the only thing I have to look forward to is showers and making coffee, so this was pretty big for me. And the result is surprisingly satisfying. I say “surprisingly” because it’s a tiny 25 year old lightbulb shooting out of an action figure. I wasn’t expecting much…so how good can it actually look?

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I mean, it looks good though…

Obviously, the closer your X-Man (?) is to the wall the more vibrant…but if you use this in a room that’s completely dark, the projection actually looks really awesome. And if you have multiple figures? Well…it’s a party folks. Each reel is a different adventure (the one pictured features Wolverine battling Omega Red) and each package came with a mail-away slip where you can receive an X-Men poster and 5 more reels for just $4.25. Ostentatious, dudes! All of the reels are basically fight scenes and X-Men poses, which is to be expected, but I found a sweet Genosha reel…which is great if you’re an old school X-Men-head like myself.

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All 3 figures projecting on the wall. Talk about getting LIT (I’m sorry about that)

I remember as a child my fear of the dark made my cousin gift me a Batman nightlight to “protect” me. And it was little things like that which made me feel better. To have a parent leave Wolverine to “protect” you at your bedside where you can project his pure “Bezerker Rage” taking up a whole wall in your room is a genius idea. It also makes me seethe a little more missing out on these when I was a child.

Projector

Other than reseller listings, there’s not much information on these action figures. Which, in our age of nostalgia gauging, surprises me because the idea and execution are uniquely AWESOME in their own right. Some browsing reveals ToyBiz produced Power Rangers Projectors  around the same time…yet that’s where it seemed to stop.

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The back of Cable’s box shows the complete line…

It started out as just X-Men but soon expanded to Spider-man‘s cartoon as well as the short lived Fantastic Four and Iron Man cartoons. Iron Man is about the only character aesthetically that fits with the Projector line.  Yet there is something intoxicating about a giant Lizard man that shoots images from his chest.


THE GOOD

  • Awesome vibrant packaging 
  • Figures are large and sturdy 
  • Each worked out of the box 25 years later
  • Good selection of characters for the time
  • Projector effect is decent

THE BAD

  • Slides have a slight blur no matter how much you focus
  • Very basic detail for such large figures
  • Would’ve liked some actual comic panels instead of just frames from the cartoons
  • I’m bummed this line never quite took off

The creative possibilities for a toy like this seems endless. I definitely would’ve longed for a Batman that projects the Bat-Signal. Yet the biggest missed opportunity, for me anyway, would be STAR WARS. An R2-D2 that projects Princess Leia or Darth Vader that projects a “hologram” of The Emperor? Take me now. Star Wars characters could project their assigned ships in which you could have them “fly” and “battle” on your wall with appropriate sound effects! Please. I’m dying.

While bummed I didn’t come across just one of these figures as a kid, I’m very grateful to have stumbled upon them decades later and had the opportunity to “play” with them. These are the first toys that come to mind that actually disappoint me with how cool they are. I can’t help but look at them and think “What if?”...which is I guess is fitting for Marvel Comics history. All in all, if you’re into this sort of thing I recommend you pick one up. They don’t go for too much currently, though they might now since my website has such massive influence over the collector market. Thanks for reminiscing over a decades old dead toyline involving spandex clad mutants that shoot pictures from their chests.

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